Everybody today use social media platforms like Facebook, Twitter, YouTube, Pinterest and Instagram. Unfortunately many businesses do not understand how powerful they can be for marketing purposes. Facebook is one of the most visited websites in the world along with Google. The reason for this is because people are interacting, sharing and recommend online content with friends. Word-of-mouth from friends and family are probably the most influential form of marketing because they tend to be honest and have no motive. This is why social media can be a great tool, even for marketers. Many businesses now spend a significant part of their online marketing budget on social media.
This is how you should use social networks
You should never use social networks as a channel to sell, this will most likely make you look desperate and spammy. Social channels are about building your brand, consumer confidence and creating a conversion with your customers and potential customers.
Social networks generally use a ‘no follow’ tag which means Google and other search engines do not count is as a real recommendation. Social networks give you an opportunity to increase the traffic to your website, but the links cannot be counted as a part of your link building campaign.
Unfortunately social media does not work for all businesses. A few examples of how corporate companies can use social media is; Twitter for real-time customer service, YouTube for video instruction videos, Facebook for ethical branding and Instagram for design inspiration or brand marketing. Sometimes less is more as…