How to sell more online

Online sales reach new heights every year and for small business owners it is a great opportunity to grab a piece of the pie. The key is called the trust of customers – which you can learn all about in this guide.
Online marketing can be an achilles heel that you must master – to create a trust. This guide tells you how to sell more online and how to build an online shop that gets visitors to trust you, and that causes them to act.

> Go for graphics and photos

Photos are appreciated by the visitors since they can not take on or feel the products when they shop online. Also, be sure that all texts are spelled correctly, and that visitors are not disturbed by advertisements or windows that opened for no reason. A simple page sells almost always better than one that is flashy and dificult to navigate. Your visitors must understand the website easily.

> Stay in touch

Most successful online merchants maintain contact with customers and visitors through blogs, newsletters and SMS. Make sure your newsletter is informative, personal and add value for the customer. By having constant contact with potential customers you increases the chance of more sales, and if you’re really smart, you give your loyal customers special offers that nobody else gets.

> Safe and fast delivery

Safe and fast delivery is important if you want to retain customers and your reputation. If there would be delays, you should alert the customer of this.

> Offer different payment methods

The more payment options you offer, the more options the customer have to pay, simple! Invoice and credit card payment are the most common, have as many as you are able to manage. To get customers to feel secure, you should have icons for secure payment methods. Select as common payment solutions as possible. With icons from well-known brands in your store, you create confidence despite the visitor never heard of you before.

> Answer questions

On the internet there are no staff – create a  page of frequently asked questions and answers about your e-commerce and your products. If it is too difficult to describe the product in brief, you can link to the appropriate pages on the web. If possible – also have a phone number where customers with questions can call.

> Get the visitor to take action

Create a sense of the urgency to act. This can be solved by having limited time offers, a limited number of products or bonus when buying right now.

> Be Unique

Internet is flooded with stores that look more or less the same. Emphasize your competitive advantage on the site, whether it be price, delivery, service or anything else. Highlight what customers get from you that it can not get anywhere else!

> Get Confidence

A trustworthy store loads quickly, is easy to grasp, focuses on customer value and do not contain some cool features that are only in the way.

> Limit choices

A really good store also tries to limit choices for the visitor. The fewer things the visitor sees the easier it is to make a decision. Make sure it is simple to buy and minimize the number of pages to the check-out button. For every extra step you lose buyers. More on how to increase conversion rate by optimizing check out.

> Upselling

Visitors are often interested in more products or services in the same area. Link to similar products to the one that the visitor clicked on. Even when the purchase is completed, you can create additional sales by offering a special deal on the confirmation page or e-mail orders.

> Be personal

Make sure you have pictures of the staff and clear contact details. It gives confidence. Always reply to emails and phone – preferably within 24 hours. If customers see that there are real people behind the store, and that they can easily contact you, they feel safer.

> Promote your e-commerce

E-commerce sites requires trust from customers and you will get a real boost in your e-commerce shop if customers recognize your brand. Is your marketing budget tight, be active in social media, blogs and so on. A personal blog is also good marketing for creating awareness and trust.

Read more about Conversion optimization, how to convert visitors into buyers, in our 3-step guide!