All business is local is an old principle that in today’s globalisation would be less correct than ever. But in the search engine world, it is the opposite: the search results is getting more localized and you often get results with maps and photos, sometimes without adding local keywords like “Baleric Islands” in the search phrase. If you are logged in to your Google Account, chances are that you’ve shared your location at any time – and the search engine uses that information to provide you with local search results.
It is even more clear if you search from a mobile phone using any kind of localization ability. Most modern smartphones come with GPS and even with the phone turned off, it can do fairly decent estimates through exchanges and local networks. The information sent to the search engine if you are on any island in the balerics and search for “coffee shop”, chances are that the top hits are coffee shop near you position.
Which companies should take advantage of local searches?
All, of course. Although the case of a search on online services, mail order goods or perhaps pure information without any physical address (like a blog), you will increase your visibility by registering the address on Google Places. Or by all means on Bing and Yahoo similar services, they call their services “Local”. It costs nothing and should be a natural thing in building your Internet presence. If Google and their colleagues will continue to pump out the localised search results.
In addition to register your address with the search engines, you should also optimize your website for local searches. Always ensure that you are included in local search. If you have have branch offices in other cities it is important to optimise for each given location, city or region. Good ‘on-page optimised‘ materials mentioning location combined with attractive inbound links relevant to the city / place in the anchor text is a good start.
We help you with visibility on local search!
There is alot of local searches in the most diverse business areas and it is more than 100 million searches every year on Mallorca related search phrases. Read more about our concept about local search for Mallorca; SEO Mallorca.
Contact us and we will help you with SEO.