Need a new website for your Mallorca business?

We are a web design agency based in Mallorca. We specialise in designing sleek and modern websites for small and large companies in Mallorca.

With our SEO knowledge, we help clients targeting Spain, Sweden, England and Germany. Responsive and thoughtful design, user-friendly features and simple administration characterise our web design services.

Here are a few things to consider before developing a new website:

What are your business goals?

Before developing a new website, setting clear and measurable business goals that align with your overall strategy is essential. Having clear goals in place can help you stay focused, prioritise your efforts, and measure the success of your website once it’s launched. Here are a few examples of good business goals to consider before developing a new website:

1. Improve brand awareness: If your business is new or relatively unknown, one of your goals may be to increase brand awareness. This could involve building a website showcasing your brand’s unique value proposition and differentiators and creating content that positions your business as a thought leader.
2. Generate leads and sales: A website can be a powerful tool for generating leads and sales. Your goal may be to build a website optimised for lead capture and conversion, with clear calls to action and a user-friendly design that guides visitors through the sales funnel.
3. Enhance customer engagement: If you want to build deeper relationships with your customers, your goal may be to create a website that encourages interaction and engagement. This could involve incorporating social media feeds, offering interactive tools or calculators, or providing resources that help your customers achieve their goals.
4. Increase website traffic: A website that doesn’t get traffic is unlikely to meet your business goals. Your goal may be to build a website optimised for search engines, with relevant content and a user-friendly design that encourages visitors to explore and return.
5. Improve user experience: A website that is slow, difficult to navigate, or unattractive can turn off visitors and harm your business. Your goal may be to create a website that provides a smooth and enjoyable user experience with fast load times, intuitive navigation, and eye-catching design.

By setting clear and measurable business goals before developing a new website, you can ensure that your website meets the needs of your business and your target audience and delivers measurable results that help you achieve your goals.

What is your budget?

Developing a new website can be a significant investment, and it’s essential to carefully consider your budget before beginning the development process. Here are some key factors to consider when budgeting for a new website:

1. Complexity and functionality: The complexity and functionality of your website will be a significant factor in determining the overall cost. A simple, static website with basic features will cost less than a complex, dynamic website with advanced features such as e-commerce functionality, payment gateways, or custom integrations.
2. Design and customisation: The design and customisation of your website will also impact the cost. If you choose a pre-built theme or template, this will be less expensive than a custom-designed website. The level of customisation required will also affect the cost, as more complex customisations will require more time and resources.
3. Content creation: Creating high-quality content such as images, videos, and written copy can be expensive for a website. If you’re able to provide your content, this can save on costs. However, this can add to the budget if you require professional content creation.
4. Maintenance and updates: It’s important to consider ongoing maintenance and updates when budgeting for a website. If you plan to handle updates and maintenance in-house, this will be less expensive than outsourcing to a web development agency. However, it’s important to factor in the ongoing maintenance cost and updates to ensure your website remains secure and up-to-date.
5. SEO and marketing: Once your website is launched, promoting it through SEO and marketing efforts is essential. These can be additional costs to consider when budgeting for your website.

It’s essential to work with a reputable web development agency that can provide a detailed breakdown of costs and help you identify the areas where you can save money without compromising quality or functionality.

What functions do your need?

When developing a website, it’s essential to consider the functions you want your website to perform carefully. The functionality of your website will be a key factor in determining its effectiveness in achieving your business goals.

1. Purpose and goals: Before developing a website, it’s important to identify its purpose and goals. Is the website designed to generate leads, sell products, or provide information? Understanding the purpose and goals of your website will help you determine the functions it needs to perform.
2. User experience: The user experience of your website is a critical factor in its success. Your website should be easy to navigate, intuitive, and visually appealing. Consider functions that improve the user experience, such as clear navigation, mobile responsiveness, and fast load times.
3. E-commerce functionality: To sell products or services through your website, you might need to incorporate e-commerce functionality. This may include a shopping cart, payment processing, and order tracking features.
4. Content management: The ability to manage and update website content is important for keeping your website current and relevant. Consider a content management system (CMS) that allows you to easily add, edit, and delete content without technical expertise.
5. Social media integration: Integrating your website with social media can help you expand your reach and engage with your audience. Consider functions that allow visitors to share your content on social media easily or display your social media feeds on your website.
6. Analytics and reporting: Measuring the performance of your website is essential for optimising its effectiveness. Consider functions that provide analytics and reporting features, such as tracking visitor behaviour, monitoring traffic sources, and measuring conversion rates.
7. API Integrations: API integrations allow websites to connect to third-party services and platforms, such as affiliate sites, email marketing, and other business applications.

By carefully considering the functions of your website, you can develop a website that meets your business goals, improves user experience, and drives conversions.

What do you want to communicate?

The messaging on a website should be clear, concise, and consistent and help visitors understand what the website is about and how it can benefit them. Here are some things to consider when thinking about what a website wants to communicate:

1. Brand Identity: A website should communicate a brand’s identity and values. This includes the brand’s personality, tone of voice, and messaging.
2. Unique Selling Proposition (USP): A website should communicate the unique selling proposition of the business or organisation it represents. This involves identifying the unique benefits and features of the product or service and emphasising them on the website.
3. Target Audience: A website should be designed with the target audience. This involves understanding the audience’s needs, preferences, and behaviours and tailoring the website’s messaging to meet their needs.
4. Call-to-Action: A website should communicate a call-to-action (CTA) to visitors. This involves guiding visitors toward a specific action, such as filling out a contact form, purchasing, or subscribing to a newsletter.
5. Benefits: A website should communicate the benefits of the product or service. This involves highlighting how the product or service can solve a problem or meet the target audience’s needs.
6. Brand Story: A website should communicate the brand’s story and history. This can help create an emotional connection with visitors and build brand loyalty.
7. Trust and Credibility: A website should communicate confidence and credibility to visitors. This can involve showcasing customer testimonials, industry awards, or certifications the business has received.

By considering these factors, businesses can create a website that effectively communicates their messaging to their target audience and helps them achieve their business goals.