Marketing news from SEO Ibérica

International SEO: The Ultimate Hreflang Implementation Roadmap

Managing a website in multiple languages or for different regions can create problems in search engine visibility. Search engines may not always know which version of a page to show to users in different countries or languages, resulting in the wrong version of a page appearing in search results. The hreflang attribute addresses this issue.…

SEO in Europe 2025

In today’s competitive digital landscape, SEO (Search Engine Optimization) is crucial for businesses looking to improve search engine rankings, increase organic traffic, and generate leads. While premium SEO tools offer robust features, many website owners and marketers turn to open-source SEO software as a cost-effective alternative. Google Search Console is a key tool for website…

Link Building for Real Estate Agencies

Link building is a crucial aspect of search engine optimization (SEO) for any industry, and real estate is no exception. By mastering the art of link building, you can improve your website’s visibility, drive more traffic, and ultimately generate more leads for your real estate business. This comprehensive guide will explore the most effective strategies…

Digital Marketing for Real Estate Agents

The real estate industry has experienced a significant shift over the past decade. Clients are starting to buy or rent properties differently, often by conducting online research and having a clear vision of their future home. Whether your real estate company is a developer, broker or property manager, you know the importance of getting the…

SEO Link Strategy

Google’s always state that good content attracts links, which to some extent is true. If you have a useful and appreciated website you will probably get someone to place a link to your content from their website. This is something of a catch 22. If no one finds your content – no one will link to…

SEO Project Manager

To get to the top, and stay, at the top of the search engine results you need the very best practice SEO. It takes structure, discipline and a thorough understanding of SEO to create a strategy that truly delivers, over and over again. SEO (Search Engine Optimisation) requires long-term thinking. We help you select the best keywords and…

Advertise on trademarked content in Google Adwords?

In Google Adwords you, as an advertiser, can effectively target your advertising to interesting client segments. But what do you need to think about when and if you want to advertise on trademarked content in Google Adwords? Today you can advertise on competing brands or brands you are a reseller of. By making the correct…

How to get your business undeserved alot of media and PR

Here are tips on how to get your business undeserved alot of media and PR attention without spending even one dime. This guide is not to be missed! Make a PR strategy. Decide to tell us something new with frequency, preferably once a month, and then make a plan for what to tell, to who…

SEO or PPC

Many of you have probably been told that most people who use Google click on the organic list (SEO). I have heard figures that up to 70% of Google’s users click on the organic list. It depends certainly on who you talked to and where they have their greatest interest. So where do people click…

Cause and effect

Cause and effect is important to understand A big advantage of doing business online is that the accessibility of statistics is very high. Are you running your company with a base online then you know much more about your customers than in a traditional business. However, you have to translate the statistics with caution and…