Increasing traffic to your website is of course very important for any online business. In essence, the more targeted your traffic, the better chance you have of converting them into sales and the more revenue you will generate.
The benefit of the internet, above other forms of lead generation, is that there are so many ways to bring people to you site and many of them are actually free. Successful traffic generation is about using these tools in a creative and targeted way for maximum exposure. Getting the right people onto your site will increase your sales and customer loyalty.
Here are some ways to attract more visitors to your site:
Adwords is probably the most used form of Pay-Per-Click (PPC) advertising solution available. You bid on specific keywords or search phrases to appear in a high position on search engine result page (SERP). You can choose the keywords and search phrases you want to target and you can use additional text in your adverts to explain more about a your products or services. We always recommend to even target a geographical location to customise the ads and make them as relevant as possible. We help clients with paid ads from Google and Bing.
The downside of AdWords marketing is that it can be very expensive, especially for smaller businesses. The reason is that you are competing with larger brands with the bigger budgets on the same keywords, and they will use this power to bid up the cost per click (CPC). TO avoid a bidding was you need to be smarter where you spend your money. Try to find niche keywords with lower competition, structure your campaigns effectively, test ad copy and subject lines and keep improving your campaign until it delivers the desired results. The goal is to find a positive ROI (Return On Investment) to make sure you get a cost-efficient traffic to your website or e-commerce. Another great tip is to target longer search phrases (long-tail) rather then just single words. The longer the phrase, often means lower cost and less competition. Sure, the traffic volume will be lower as well, but on the other hand you pay for more specific and better quality traffic.