SEO for E-Commerce vs. SEO for regular sites
SEO for e-commerce does not differ that much on SEO for regular sites, but there are usually more opportunities to Long Tail optimization and a greater requirement for conversion. Conversion and SEO go hand in hand when it comes to e-commerce, and both parts must be carried out together, so I'll give some tips on conversion + SEO.
Quick, clear and easy checkout
You've probably seen and read about it before, but to have a simple, clear and quick checkout can increase conversion vastly. Do you know how much dropouts you have in your checkout?
Above all it is important to:
- No hidden costs at checkout, for example, shipping. If unexpected costs appears, customers can easily drop out.
- Show clearly which stage the client is at the checkout. Feel free to experiment with pictures or icons that can have a motivating effect on the visitor.
- Require as little information as possible and try to help the customer to eg automatically retrieve his data.
Google have made a rather interesting video showing how difficult an online checkout may appear in a physical store and what the consequences are.
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