E-commerce consulting services

Looking for a digital Superhero?

 

We have worked with e-commerce for many years and have extensive experience in e-commerce from Spain, England, Sweden, and Germany, serving both consumers and businesses. Our advice is based on practical experience and is specifically tailored to help companies, including SMEs, adopt effective digital strategies.

We work hard to understand our clients' unique needs and deliver measurable results, ensuring that our strategic guidance and process optimisation truly benefit each client.

Why Choose SEO Ibérica for Ecommerce & Webshop Services?

We plan, design, build, and scale ecommerce that’s fast, searchable, and profitable. With our personalised approach and deep local expertise, we are the best option for e-commerce consulting for businesses seeking tailored digital transformation.

Whether launching a D2C brand or modernising a complex B2B catalogue, our team’s capabilities span conversion design, technical SEO and reliable engineering—so your store performs on day one and keeps improving.

What you’ll get (at a glance)

  • Core Web Vitals-first: speed budgets and Lighthouse 90+ targets baked into sprints
  • SEO-led architecture: faceted navigation control, schema, internal linking and clean URLs
  • Conversion-centric design: frictionless UX, trust signals and testing from the start
  • Data you can act on: GA4 + server-side tagging, event taxonomy and dashboards
  • Security & compliance: PSD2/SCA-ready, PCI-aware builds, GDPR/Consent Mode V2

Services (End-to-End Ecommerce)

1) Strategy & Discovery
  • Market and competitor analysis, channel mix, and total addressable demand, including identifying SEO gaps and strategic opportunities
  • Keyword & intent mapping to collection, product and content templates, with the development of tailored digital marketing strategies
  • Analytics review, CRO audit, and growth roadmap with effort/impact estimates
2) UX & Webshop Design
3) Development & Platforms
4) Performance, SEO & Analytics
5) Retention & Growth
6) Content Creation & Marketing

Our Ecommerce Build Blueprint

The ecommerce build is both a structured process and a project that requires careful planning and execution. Each phase is designed to optimize workflow and ensure successful implementation.

  1. Discovery (1–2 weeks): goals, KPIs, IA and success metrics
  2. Prototype: interactive flows for homepage, PLP, PDP, basket and checkout
  3. Design system: tokens, components and brand-safe patterns
  4. Development: theme + sections/blocks, apps/plugins, integrations
  5. Performance & QA: Core Web Vitals, accessibility, cross-device checkout tests
  6. Content & migration: redirects, canonical strategy, product data QA
  7. Launch & learn: monitoring, dashboards, testing backlog for month 1–3

Problems We Solve (and How)

  • Slow site / poor conversion → Speed budgets, critical CSS, async scripts, checkout UX
  • Thin or duplicate category pages → Intent-led templates, canonical rules, internal links
  • Complex shipping/tax and returns → Clear calculators, rule engines, automated labels
  • International SEO → Markets/markets-equivalents, hreflang, localised schema & pricing
  • B2B needs in D2C platforms → Net terms, quotes, account pricing, quick order & MOQ
  • Data chaos → Clean event taxonomy, source-of-truth dashboards, MER/ROAS clarity, management of customer and process data, efficient allocation of resources

We help carry your projects from planning to execution, ensuring your digital solutions are implemented effectively.

KPIs We Improve

  • Conversion rate (CR) and average order value (AOV)
  • Revenue per session (RPS) and gross margin per order
  • Checkout completion rate and time to purchase
  • Organic sessions to PLP/PDP and indexed coverage
  • Repeat rate, LTV and blended MER/ROAS

Tech We Trust (No Bloat)

  • Platforms: Shopify/Plus, WooCommerce, Adobe Commerce, Saleor (headless)
  • Search & merch: Algolia, Elastic, Shopify Search & Discovery
  • CDN & speed: Cloudflare, Fastly, image CDNs with auto-format/quality
  • Data: GA4, BigQuery, server-side GTM, Looker Studio dashboards
  • QA: Playwright tests, visual regression, Lighthouse CI

Want more customers for your site?

We know how to increase traffic to your site and increase conversion rates

When Headless Commerce Actually Makes Sense

Choose headless if you need:

  • App-like UX with bespoke configurators or complex personalisation
  • Multi-channel publishing (web, native app, kiosks, in-store screens)
  • High-traffic performance with granular caching and edge rendering

Stick with classic (Shopify/WooCommerce/Adobe Commerce) if:

  • You want speed to market, a robust admin and a lower total cost of ownership
  • Your team prefers simple editing and stable ecosystems of apps/plugins

“New & Next” in Ecommerce (What We’re Implementing Now)

  • Server-side tracking for more accurate attribution in a privacy-first world
  • AI-assisted merchandising (rules + human oversight), not full automation
  • Edge-side personalisation (geo, currency, inventory) without blocking render
  • First-party data capture via quizzes, gated content, and post-purchase flows

NEED A REVAMPED, MODERN & COOL WEBSITE?

HML5 & CSS3 in custom design, or a simple WordPress website?

We want your website to be easy to manage so that you can focus on your business. Depending on what you prefer we can educate you how to update text and images so that you don't have any maintenance costs! We have put together a few packages to make the decision easier for you. Quick, easy and cost efficient.

How we can help you improve your e-commerce

Today it can be hard to find the best e-commerce platform for your business. There are different platforms in various price levels with different features. We promote Prestashop or WooCommerce because we love flexibility & open-source, and botha are excellent from SEO perspective. We help you design and create a future-proof, affordable e-commerce platform that works on mobiles & tablets PC´s that suits your needs and budget.

FAQs

Do you work on existing stores?
Yes, if the codebase is maintainable. Otherwise, we propose a lean replacement theme.

Can you migrate from Magento/BigCommerce/Wix to Shopify or WooCommerce?
Absolutely. We handle product/customer/order data mapping, redirects and parity audits.

Will my SEO suffer during a rebuild?
Handled correctly, no. We protect rankings with redirect maps, canonical strategy and content parity, then improve with better templates and internal linking.

Do you support subscriptions and international pricing?
Yes, native or app-based subscriptions, multi-currency and tax rules per market.

Where can I see your latest posts or recent projects?
Check out our latest posts for insights on SEO trends and digital marketing strategies, or browse our recent projects to see how we've delivered tailored solutions for clients.

How can I contact you to discuss my project?
Contact us today to discuss your project or for more information about our services.

PRESTASHOP E-COMMERCE

 

PrestaShop is one of the latest Open Source platforms for e-commerce and is a very powerful and easy to use tool. PrestaShop is a very robust webshop platform with tons of possibility’s. When hiring us as your PrestaShop programmer, designer or developer, you get the most from the platform.

WOOCOMMERCE E-COMMERCE

 

WooCommerce is now the world’s most popular platform for e-commerce, and increasing. WooCommerce is a plugin or expansion of WordPress, and is often the right choice when you want to start an online store.WooCommerce is scalable and flexible, it can grow with you.

Want a quote?

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