We optimise your webshop!
Getting a online webshop is no longer as easy as it use to be. You cannot just set up a Google Adwords campaign and expect the orders to role in. The clients hav so many different options today and the competition often very though in most niches. This means you need to work doubly hard to get the visitors to do what you actually want them to do, convert. Every step needs to be optimised from the when users makes the search in Google for your products or services, to the point when they buy. And then continue to optimise even after they have placed an order.
Statistics show that customers often have contact with your business up to 8 times before they place an order. This is often a combination of website visits, re-marketing ads, Facebook interaction, email, a tweet and then a direct mailing. It is very difficult to get customer or brand loyalty because of the accessibility of similar products or services. However, if you do manage to achieve customer and brand loyalty, then those people will be marketers and advocates for your brand by spreading the word across different online platforms, forums, social media, blogs etc.
How can we help your online business?
E-commerce is a very broad term. There is the technical side of a webshop where you need to select the best platform, hosting, website speed optimisation, structure and navigation techniques to ensure top performing level. Then you need to address the on-site factors such as SEO, convserion, product merchandising, website usability and most importantly, mobile optimisation. The final part of the e-commerce puzzle is the marketing. There is a myriad of initiatives to attract website visitors, customer acquisition, email marketing, social media, content marketing, customer loyalty, Adwords, data collection, PR and general brand marketing.
In addition to these three areas, you also need an effective customer service and logistics, if you sell physical products.
Our e-commerce consulting services help you to identify the weaknesses to optimise your online shop so you can focus on running the business. Our e-commerce consulting is always tailor-made and after only a day of consulting we audit your online business and help you identify your possibilities for growth that are realistically achievable within your budget. Very often, there is ‘low hanging fruit’ that can transform a business in the short term.